Advertising your job role is a crucial opportunity to show candidates that your organisation values fairness, wellbeing and equal opportunity. A clear and inclusive advert not only widens your reach but also signals that your business is committed to supporting people with diverse health needs, backgrounds and responsibilities. This helps attract talented applicants who may otherwise overlook your vacancy. By designing and promoting job adverts that are accessible and health‑inclusive, SMEs can build a more diverse, future‑ready team.

How to Make Your Job Advert More Inclusive

Taking small, thoughtful steps can transform the way potential candidates engage with your vacancy. Using plain, accessible language, focusing on essential requirements, and clearly highlighting flexibility can remove unnecessary barriers and boost both the quality and diversity of applications. Reassuring candidates about adjustments, being transparent about the role, and promoting your wellbeing culture also help people feel confident and supported from the start.

Our guide shows you exactly how to design inclusive, practical and effective job adverts