Grow your business online with expert advice on digital marketing, lead generation and practical cyber security.

Is your business ready for the future of digital marketing – and protected against the growing risks of doing business online?

AI is changing how customers search, discover and interact with businesses, while our increasing reliance on digital technology brings new cyber security risks.

This practical Digital Marketing & Cyber Security Workshop will help Kent businesses understand how to embrace these changes, use new technology to support growth and take practical steps to stay secure online.

Delivered in partnership with Made Smarter and the Kent and Medway Business Fund, you’ll hear from experts in digital marketing and cyber security and leave with practical advice you can start implementing straight away.

What you can expect:

✔ Expert-Led Digital Marketing Session

Hear from Nick Huxsted, Gooey Digital, as he explores how AI and Large Language Models (LLMs) are changing digital marketing and what this means for your business.

Discover how to:

• Adapt your digital marketing strategy for an AI-driven world
• Understand how AI is changing the way customers find businesses
• Use AI and LLMs practically within your marketing
• Prepare your website, content and online presence for the future
• Future-proof your digital marketing strategy

✔ Expert-Led Cyber Security Session

Hear from Paul Lopez and Arran Ostridge, Eastern Cyber Resilience Centre, as they raise awareness of the cyber threats facing businesses and explain how you can take a proactive approach to protecting yourself.

You’ll learn how to:

• Recognise common cyber security threats
• Identify potential vulnerabilities in your business
• Take simple steps to reduce your risk
• Improve cyber awareness within your team
• Know how to respond if your business is targeted

✔ Interactive Q&A Session

Put your questions directly to our expert speakers and representatives from Kent and Medway Growth Hub, Made Smarter and the Kent and Medway Business Fund.

✔ Informal Networking
There will be plenty of opportunity to connect with fellow business owners, our expert speakers, Made Smarter, Kent and Medway Business Fund and the Kent and Medway Growth Hub team in a relaxed and welcoming environment. Share experiences, exchange ideas and build valuable new connections.

Please note: This workshop is funded specifically for Kent-based businesses. If your business is located outside Kent, unfortunately you will not be eligible to attend.