Franchising is often seen as a fast route to scale, but in reality, it’s a highly structured growth strategy that requires clarity, commitment, and the right foundations. This session is designed for business owners who are exploring franchising as a potential vehicle for expansion and want to understand what it really involves before taking their first steps.

Led by Julie Taylor, Franchise Strategist and Advisor, the webinar will explore what makes a business franchise-ready, the commercial and operational realities of franchising, and the common mistakes that cause franchising projects to stall or fail. Julie will also address investment considerations, control versus growth trade-offs, and the type of leadership mindset required to build a successful franchise network.

This session is not about selling franchising as the right option for everyone. Instead, it provides a clear, practical framework to help business owners decide whether franchising is an appropriate and viable growth strategy for their business, and what preparation is required before proceeding. Attendees will receive a practical guide to support further evaluation after the session.