Buying a franchise can be a powerful way to start a business, but it is not a guaranteed shortcut to success. This session is designed for individuals considering franchise ownership who want a realistic understanding of what they are committing to – financially, operationally, and personally.

In this webinar, Julie Taylor, Franchise Strategist and Advisor, will demystify the franchise buying process and explain how franchising actually works behind the scenes. Topics include understanding franchise fees and ongoing costs, assessing franchise opportunities objectively, recognising red flags, and why many applications are declined — even from capable candidates.

Julie will also explore the type of people who tend to thrive in franchising, the level of discipline and follow-through required, and how to approach franchise selection with a commercial rather than emotional mindset. The session is educational, practical, and intentionally selective, helping attendees decide whether franchise ownership aligns with their goals, expectations, and working style. Attendees will receive a guide to support informed decision-making after the session.